Vehicle Wraps – Best Design Concepts for Fleet Branding
Aug 02,2020
Vehicle wraps and Graphics are one of the most popular types of business signs. They are cost effective and they also protect the body of your vehicle. Investing in them is a one-time cost, and they continue to market your brand as long as the vehicle stays on the road. Do you want your vehicle wrap designs to be attractive AND effective? Here are a few design concepts for fleet branding you must follow. Let’s begin.
Keep the Colors and Design Concepts Bold for Fleet Branding
The designs and the colors you use in vehicle wraps should always be bold because they are easy to notice. Bigger and bolder graphics with vibrant colors are memorable and remain in the memory of your audience for a long time. According to a study conducted by the American Trucking Association and Robinson, Yesawich & Pepperdine, 91% of people notice branding on vehicles and can recall them days later. 75% of the people surveyed developed a first impression about a company and its products from vehicle advertising, and nearly a third of people would base a buying decision on the impression they got from the vehicle. Bottom line, vehicles are the best way to provide targeted, mobile coverage over an entire marketing area.
The Design Shouldn’t be Overcrowded
Since the very beginning, companies have used vehicle wraps that are catchy and vibrant. However, it doesn’t mean that you should overcrowd your vehicle wrap design. The best vehicle wraps are colorful and dynamic, but they have a touch of simplicity and sophistication. It is always better to be simple with your design. Therefore, make sure to get rid of any background and unnecessary clutter that would overcrowd the design.
Keep Your Company Image in Mind for Fleet Branding
A vehicle wrap is different from a print design. In a print design, the audience has time to appreciate the color and the design. On the other hand, vehicle wraps have to be extremely spontaneous, and they should make an impact right away. When you are designing vehicle wraps for fleet branding, make sure to have your brand in mind as well as the message it conveys.
Don’t Advertise Too Much
On a vehicle wrap, too much ad copy can be extremely distracting. It is in your best interest to keep the copy extremely simple and straightforward. All you need is a logo, the name of the company, phone number, and website. If necessary to convey the company products or services, attach a small promotional message in a way that it doesn’t get overshadowed by the cluttered design.
Refrain from Relying on Digital Templates
To save time, many people design their vehicle wraps based on the digital templates they find in catalogs. It helps save time, but it will only get you so far and the design concept probably isn’t aligned with your fleet branding. On the contrary, a custom wrap takes time but it helps send out your brand’s message in a very effective manner. Furthermore, if the digital template fails, you will find yourself back at square one.
If you are in need of a vehicle wrap that will provide a positive and lasting image for your business, call 571-512-7446 or complete the Request a Consultation form at the top of this page for a free consultation with a member of our team. Until then, stay safe and we look forward to working with you soon!
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Legendary Custom Signs proudly serves our Manassas community. We also serve the following counties of Northern Virginia and the DC metro area: Prince William, Fairfax, Loudoun, Fauquier, and Arlington counties. And we can help you, too!
