A point of purchase sign, also known as a point of purchase display (or POP for short), is a type of sign commonly found in retail environments. Point of purchase signs identify cash registers as well as encourage customers to purchase items. Often these items are what would be considered “impulse buys”: treats, snacks, beverages, sale items, etc.
Uses for Point of Purchase Signs
Apart from their role as wayfinding signage as identifiers of cash registers, point of purchase signs are also useful promotional tools. If a grocery store in Falls Church wants to sell refrigerated drinks, a clothing store in Fairfax wants to advertise a sale on jeans, or if an ice cream parlor in Manassas wants a nice display by their counter, a point of purchase sign is a great option.
Types of Point of Purchase Signs
Many different structures of sign could be used as point of purchase signs. Perhaps the most common are:
At Legendary Custom Signs & Graphics we know how to design eye-catching and effective point of purchase signs.
Benefits of Choosing us for Point of Purchase Signs
If you live in Northern Virginia or the Greater Washington DC metro area and would like to know more about point of purchase signs, please contact Legendary Custom Signs & Graphics through our website or by calling us at 571-512-7446.
We serve Northern Virginia & the Greater Washington DC metro area including Manassas, Fairfax, Vienna, Falls Church, Arlington, Alexandria, Centerville, Chantilly, Reston, Herndon, Sterling, Ashburn, Woodbridge, Springfield and many more.
What is a Point of Purchase Sign?
