Why is outdoor signage important?

Outdoor signage draws attention to your business for the local community, while also serving as an advertisement for those passing through the area. Exterior business signs have been proven effective at increasing sales and preventing lost business due to customers not being able to find your brick-and-mortar location.

How much do outdoor signs cost?

The cost of outdoor signs will depend upon the type and the size. Exterior electronic signs can range from $500 to $5,000 while vinyl or PVC window adhesive signs will typically be priced by the size in square footage.

Is PVC good for outdoor signs?

PVC is one of the most widely used materials for exterior signs. PVC signs are extremely durable, withstanding inclement weather and scratches or dents. The beauty of PVC signs is that they maintain their brilliant color and luster for a long time, which makes for a high-quality and professional business appearance.

How do you remove an outdoor sign?

When you remove an outdoor sign, you need to be careful to not damage the building’s facade or structural elements. Carefully remove all fasteners and brackets for hardboard signs before lowering the sign and placing it in a safe location. To remove window adhesive signs from glass, start by pulling the top edge of the graphic down at a 180 degree angle while liberally spraying the graphic with a mixture of soapy water. Above all else, we recommend asking a professional to uninstall your sign for you.

Do I need a sign permit for outdoor signs?

It depends on the town, city, or county that you live in. Some cities require a permit even for window decals, while others only require a sign permit for outdoor signs of a certain size, electronic signage, or in areas where local ordinances dictate sign aesthetics. Any electrical sign must pass inspection and not violate guidelines for color or brightness.

Can you put signs on public property in Virginia?

According to the Virginia Department of Transportation (VDOT), which is in charge of right-of-way laws (right of way is property along a roadway on either side), “Signs cannot be on or overhanging state right of way. An off-premise advertising sign adjacent to the right of way requires an Outdoor Advertising Permit.”

How do you waterproof an outdoor sign?

You can waterproof and seal vinyl signs with either a spray polyurethane, an epoxy resin, a liquid vinyl coating like Minwax Polycrylic, or Outdoor Mod Podge. This will help prevent the vinyl from de-laminating from the base or curling at the edges. Be sure to coat all edges of the sign well and honor the drying/curing time as listed within the manufacturers’ instructions.

How do you light up signage?

Adding light to outdoor signs can keep them glowing 24 hours a day. Options to illuminate outdoor signage include constructing a light box around the sign, tracing the sign with LED light strips, or mounting accent lights or floodlighting to cast light upon the signage to improve readability at night.

What other potential costs are involved in completing an outdoor sign project?

When completing an outdoor sign project, you should consider any additional mounting hardware needed, any wiring that must be run to electric signs, and for large signs, the cost of installation by a signage contractor. Some factors that increase the cost of installing outdoor signs include oversized signs, signs mounted in hard-to-reach locations, and signs made of heavy materials.

What can I expect for a Return on Investment on a large exterior sign?

While it is hard to place an exact amount on how much your business will recoup from exterior signs, you should consider that your outdoor signs will make your business noticed by more people, will increase foot traffic, will increase brand awareness, and can increase the expectations of your clientele – all of which can contribute to increased sales.

Visit Legendary Custom Signs and Graphics online to discover how outdoor signs can increase the visibility of your store or business. We specialize in all types of outdoor signage including architectural signs, channel letter signs, and engraved signs.

Our Industry Affiliations

Dulles Regional Chamber of Commerce Logo
3M Logo
International Sign Association Logo
Chamber of Commerce Logo
HP Logo
Virginia Sign Association Logo
Clarke Systems Logo
UFB Logo
Fellers Logo
Foamcraft Logo