Sign Design – Take Time to Design the Right Sign
If you are in the market for signs and you have not yet experienced The Legendary Difference, we’re sure you will soon enough. Some of our customers eventually have the experience after an exasperating adventure in “shopping around”. Most of those customers tell us other sign companies do not take the time to listen and understand their needs. Another theme is other sign companies do not take the time to explain the various types, styles and materials. My advice to customers is, “Don’t rush!” Purchasing a sign for a business is an investment. Take time to design the right sign.
Sign Design – Is Time a Critical Factor?
Few customers come to us with a completed design in hand. Some first-time customers tell us, “I’m not sure what sign I need, but I need it in a hurry”! Others say, “I have a logo, I just need you to make a sign”. Those customers are in a hurry at first, as well. But a logo is only one of many ingredients necessary to produce a sign that meets our customers’ expectations. Some customers need temporary signage, and time is critical in meeting their needs. But most of our customers have long-term needs and the results will reflect the image of their business for years to come. For these customers, time is also critical. However, for these customers that means taking time to design the right sign and to design the sign right. To do these things well, we must take time to fully understand our customers’ needs.
Design the Right Sign
The ingredients for designing a sign are gathered in the first step of our 5-step process, Consultation. We need to know things like the purpose or objective, location, illumination, and size of the sign, among others. And one of the many questions we ask customers is do they have a branding guide. The next question is do they already have a digital vector art file of their logo or the graphics for the sign. When the answer to both questions is yes, some of the work may have already been completed. If the answer to either question is no, it is critical we do not rush the consultation step. Otherwise, an unnecessary burden will be placed on our designers to fill in the blanks, thereby dragging out the design step longer than necessary.
Design the Sign Right
Once our sales consultation staff have gathered the necessary ingredients for the sign, provided an estimate that meets our customer’s approval, and collected a deposit, our design staff goes to work. Using those ingredients, our designers draw on years of experience to design a sign that meets our customer’s needs and expectations. They may make further recommendations about placement, size, color, or materials. After a few iterations, a final design proof is approved by the customer. On a few occasions, the approved design may involve an adjustment to the final price of the sign, as indicated in our initial estimate. Because of our commitment to provide our customers with Best Value in the market, they can count on us to provide any savings that may bring them, as well. Our primary emphasis is customer satisfaction, which we know will boost and sustain our reputation in the communities we serve.
The Communities We Serve
Legendary Custom Signs proudly serves our Manassas community. We also serve all the following counties of Northern Virginia and the DC metro area: Prince William, Fairfax, Loudoun, Fauquier, and Arlington counties. And we can help you, too!
If you are in need of a sign that will provide a positive and lasting image for your business, call 571-512-SIGN (7446) or complete the Request a Consultation form at the top of this page for a free consultation with a member of our team. Until then, stay safe and we look forward to working with you soon!