Top-3 Directory Sign Considerations You Can’t Afford to Overlook
Directory signs are critical for wayfinding and overall business success. The better the design, the faster the customer finds your business–and the greater their level of satisfaction.
To that end, today’s post shares 3 important directory sign design considerations that could save you money and improve day-to-day operations.
Directory Signs Should Be Self-contained “sign Systems”
The best directory signs use a combination of color coding, visual aids (e.g. arrows, pointing fingers), fonts, and strategic layout choices to organize their message and make the entire navigation system easy to read. In this way, we can think of a single directory sign as a self-contained sign system made up of many smaller signs, like a storefront layout.
Failing to consider how your sign’s different parts and design elements work together makes for a suboptimal sign at best. At worst, you could confuse and frustrate customers to the point that they take their business elsewhere.
All Directory Signs Must Be Ada Compliant
In 2019, all business directory signs must be compliant with the rules and regulations set forth by the Americans with Disabilities Act (ADA). Most people think this starts and ends with braille and raised letters, but that’s not the case. ADA guidelines affect everything from installation height and sign size to design elements like color, font, and spacing.
You can’t afford to ignore these rules. Failing to comply with ADA regulations could result in costly fines and send potential customers away angry.
If you need help understanding your ADA obligations and tweaking your design to meet them, contact our team. We offer complete directory sign customization and have extensive knowledge of ADA requirements for all types of business signage.
Directory Sign Materials Should Be On-brand And On-budget
The most common directory sign materials are PVC, acrylic, and aluminum. These materials are popular because they’re both sturdy and easy to customize, which is essential when tenants or businesses are turning over regularly. Most directory signs are then covered in a polycarbonate material that gives it a cleaner cabinet-like look.
While these materials are standard, you shouldn’t feel constrained, especially if the “industry standard” doesn’t suit your brand (or budget).
At Legendary Custom Signs, you’re only limited by your imagination. Some clients choose to have their directory signs etched into wood or glass for more branded designs. Glass creates a cool, clean, and professional look that works beautifully in dental offices, healthcare buildings, and spas. On the other hand, wood creates a warm and rustic work that fits in at artisanal shops, pubs, and restaurants.
Whether you’re looking for something simple and affordable, or the best directory sign that money can buy, we have what you’re looking for.
And if you’re not sure what directory sign materials best suit your brand, our design specialists can help.
Free Directory Sign Consultation And Quote In Manassas, VA
We are proud to serve Northern Virginia & the Greater Washington DC metro area including Manassas, Fairfax, Vienna, Falls Church, Arlington, Alexandria, Centerville, Chantilly, Reston, Herndon, Sterling, Ashburn, Woodbridge, Springfield, and all the surrounding areas.
If you live in Northern Virginia or the Greater Washington DC metro area and would like to book a free directory sign design consultation, please contact Legendary Custom Signs & Graphics through our website or by calling us at 571-512-7446.
There is never any obligation–we just want to share some more design tips, answer any questions you may have, and give you a free quote. And if we don’t have the sign solution for you, we can recommend some Signworld business partners that might.
At Legendary Custom Signs & Graphics our mission is to offer and deliver excellence in signage to every single one of our customers. As busy entrepreneurs, business managers, marketing professionals, fleet managers or other customers with signage needs, the last thing you want is to stress over these needs.