In a 2012 study, almost 8 in 10 (76 percent) American consumer respondents indicated that they had entered a store they had never visited before based solely on its signs. Moreover, nearly 7 in 10 (68 percent) indicated they had actually purchased a product or service because a sign caught their eye...
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Thinking about buying a new vehicle wrap or graphic? Get the answers to the 8 most-asked questions about vehicle wraps and graphics first: What are vehicle wraps and graphics? Vehicle wraps and graphics are made of colored graphic film that is applied directly to your vehicle. What are my desi...
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In 1997, the University of San Diego conducted a seminal study for the sign industry. For the first time ever, researchers used statistical analyses to assess the money-making impact of on-premise signage. The study collected data from three separate case studies--a large fast food chain, a big-box ...
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