Why It’s Important Not to Overlook Restroom Signage
Jul 16,2021
Your business’ restrooms play a bigger role than you think when it comes to customer satisfaction. Not only are restrooms a representation of your business and its values, but how easy you make your restrooms to find can give customers an impression about you. Restroom signage should be as simple as possible for customers to see and follow. Here’s why it’s important to not overlook restroom signage for your business.
Prioritize Your Customers’ Time & Comfort
Proper restroom signage lets your customers know that you value both their time and their comfort. When signage is appropriately sized and placed in the most advantageous location where people can easily see it, you prioritize your clients.
Signage should be easy to read, even from a distance, and directional signs should be simple to follow. Even if your restroom is located in an odd or out-of-the-way area of your building, you can still make it easy for people to find the facilities.
The Americans with Disabilities Act (ADA) requires businesses to have proper signage indicating the location of the restroom. These guidelines exist to ensure that people who have disabilities can locate the restrooms as easily as people who don’t.
Having restroom signage that doesn’t meet ADA standards not only exposes your business to fines—it also doesn’t support the image you want to project for your company. Not to mention it can prevent people with disabilities from being able to locate your facilities.
ADA-compliant restroom signage should:
Have raised characters
Contain braille and picture images
Be the proper size and height
Have a finish and contrast that doesn’t affect visibility
Be mounted 60 inches from the floor in the appropriate location
Indicate whether the bathroom is handicap accessible or not
Installing proper restroom signage gives you the opportunity to address ADA requirements while meeting your unique signage needs.
Use Signs as an Opportunity to Further Your Branding
Restroom signage also gives your business the opportunity to match these signs with other signs in your building or on your property to create a cohesive appearance and branding. Not only does this demonstrate to customers that you take pride in how your business is perceived, but they give you the chance to extend your branding to your clients’ comfort.
Combining signs that are easy to see and read with your branding and particular business aesthetic gives you the chance to cohesively represent your business to clients and ensure that everyone can find the restroom regardless of their age or ability.
What Do Your Restroom Signs Look Like?
Is your restroom signage ADA compliant? Does it convey to customers and clients that you value their time and comfort? Let us help you design the right restroom signage for your facility at Legendary Custom Signs & Graphics. Call us today to get started with your custom signage project at (571) 512-7446!
