How Point of Purchase Signage Can Help Increase Your Sales
Point-of-purchase (POP) signage refers to any temporary or permanent signage in the area surrounding cash registers that advertises a product. Signage has untapped potential in helping to promote a product, especially when it’s well-designed.
POP signage isn’t just strategically placed to get the attention of customers to make a purchase—it gives you a chance to showcase your brand and build brand loyalty. Here’s how professionally designed POP signage can help increase your sales!
Make Your Brand Stand Out
Customized signage can help your brand stand out from the competition. Signage that showcases your brand and delivers targeted information can remove objections to a customer purchasing a product.
The location of your POP signage, while important, is only part of the effort to boost sales. Eye-level information, attention-grabbing colors, and effective call-to-actions (CTAs) can help customers choose your product at the point of purchase.
Customers make more decisions at the point of purchase than at any other time while shopping, so this is an excellent opportunity to bring their attention to your product with strategic POP signage.
Communicate Your Message to the Customer
Branding is an essential component of point of purchase signage. A store display allows you to communicate your brand to shoppers at a key moment—the moment they’re about to purchase.
New products can grab customers’ attention, but without POP signage, customers may not feel persuaded to purchase a product. POP signage gives your brand a chance to communicate what you offer and persuade with colors, phrases, and lighting, to name a few features.
POP signage can help customers become aware of your brand and products and boost your sales. POP signage can also keep your brand and products relevant to consumers as time goes on, especially since repeated exposures to the product increase the chances of purchase.
Expose Shoppers to New Products
Even if your brand is established, POP signage is an effective way to introduce shoppers to new items you’re offering after your product is launched in stores. Striking and persuasive POP signage can help customers make the decision to try a new product or a new brand than if they were to just see the item on the shelf in the aisle.
Important Considerations for Your POP Signage
It’s essential to determine your goals when developing POP signage, which is where a professional signage company can help. Of course, your end goal is to make a sale, but you also want to maximize your impact on the consumer to build brand loyalty and make the most of your POP signage.
A few important considerations when designing your POP signage include:
The color psychology of your brand
The particular location of the signage
The form your signage will take, such as a banner, stand, or signs that attach to shelving
The size and material of your display
Any graphics that will convey your brand messaging
Your POP signage is a chance to increase sales and make your brand more successful, so don’t underestimate the importance of well-designed signage for your company!
At Legendary Custom Signs & Graphics our mission is to offer and deliver excellence in signage to every single one of our customers. As busy entrepreneurs, business managers, marketing professionals, fleet managers or other customers with signage needs, the last thing you want is to stress over these needs.