Business Signs – Communicating in the Age of Coronavirus

business signs and the coronavirus

Are you a business owner struggling with preparations for reopening in the coming days or weeks?  Are you stressed with how to manage the flow of customers under the threat of COVID-19? Or are you a restaurant owner struggling to manage a re-imagined curbside takeout business model without spreading the coronavirus? According to the research, “eighty to eighty-five percent of our perception, learning, cognition and activities are mediated through vision” (Politzer, 2015).  Signs are a primary form of visual communications with customers and employees. Here are some ways we can use business signs to help fight the coronavirus.

Business Signs Reassure Customers

Without customers, you do not have a business. There are several ways we can use business signs to attract more customers.  First, signs let customers know you are open for business.  Signs also facilitate perceptions of your establishment as a safe environment. And by providing guidance for how to enter and navigate your business safely, signs can even reduce stress for customers who are already anxious about being out of their homes in the first place. Finally, signs indicate that you as a business owner or manager care about your customers.

Business Signs Keep the Workplace Healthy

Without healthy employees, you cannot operate your business. We all know change is hard. And we humans require constant reminding of actions we must take to change our habit patterns. Signs remind us to our wash our hands, keep our distance, and cover our cough. By providing signs that remind your employees of these responsibilities you are helping to ensure their health and safety.  As a result, you are also supporting the viability of your business.

business signs and the coronavirus

Signs of the Times

Operating a business in today’s environment requires us to rethink how and why we communicate with our customers and employees. Signs are the most effective means of communication. These may be in the form of floor graphics, wall graphics, or window graphics, sidewalk A-frame signs, banners and banner stands, or point-of-purchase signs.

The Communities We Serve

Legendary Custom Signs proudly serves our Manassas community, as well as all of the following counties of Northern Virginia and the DC metro area: Prince William, Fairfax, Loudon, Fauquier, and Arlington counties. And we can help you, too!

If your business is in need of permanent or temporary signage to cope with the current crisis or prepare your business to reopen, call 571-512-SIGN (7446) or complete the Request a Consultation form at the top of this page for a free consultation with a member of our team.  Until then, stay safe and we look forward to helping America get back to work, SAFELY!

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