Signage is essential to virtually any business. It’s what entices your customers and represents your brand to the world. Your company’s signage needs to stand out because first impressions are crucial for attracting and retaining customers.
Fortunately, you have a lot of options when it comes to creating your business signage, from the location to the material. If you don’t have the right strategy or design, you could end up spending a lot of money on something that won’t help your business.
The colors of your sign are a big deal because they affect the visibility of your sign as well as its visual appeal. Contrasting colors can make it easier for customers to see and read your sign, even from a distance. This means you have your best chance to make the most impact on potential customers.
Combining colors that are too similar can lead to confusion and make your sign difficult to read—and customers usually don’t stick around to try and figure out what your text says or what your logo is supposed to represent.
2. Using the Right Shapes & Font
The logo on your signage can use shapes to express meaning and represent your brand. Different shapes can invoke different feelings. For example, soft outlines can convey empathy, while figures with right angles can communicate confidence. Your logo should align with your branding and not just be about design convenience.
Keeping your signage simple can go a long way. Complex shapes and fonts can be difficult to interpret, let alone make the right impression on your customers. Consumers have a shorter attention span than ever before, and too much detail doesn’t make for easy interpretation. Yet, not having enough detail can lead customers to be confused about who you are and what you offer.
Having a balance can help you make the right impression. Choose shapes that are easy to interpret and leave a lasting impression. The same goes for fonts—while a scripted, delicate font may look good, it can be challenging to read. Choose fonts that are easy to read even from a distance!
3. Having the Best Size & Location
Size and location matter almost just as much as the design and colors of your sign. Your business signage should be easy to read from all angles and should be high enough to be seen from a distance, but not too difficult to read when customers are up close.
Different sizes, shapes, and locations will have varying impacts on your customers. The best location depends on your business setting and where your signs need to be placed for the most impact. A professional signage company can help you maximize the effect of your signage with the right size and location.
Is Your Signage as Impactful as It Could Be?
Business signage makes a big difference in how people perceive your business, which can mean the difference between getting customers and struggling to be successful. Is your business signage as impactful as it could be? Find out by scheduling a consultation with us at Legendary Custom Signs & Graphics today—call us at (571) 512-7446!
At Legendary Custom Signs & Graphics our mission is to offer and deliver excellence in signage to every single one of our customers. As busy entrepreneurs, business managers, marketing professionals, fleet managers or other customers with signage needs, the last thing you want is to stress over these needs.